Franchising
Own a little
piece of Happy.
Bring Happy Dough to your community.
We're looking for passionate people to join the next chapter of Happy Dough and build a business of their own.
Happy Dough,
Happy Days.
Happy Dough is about more than dietary requirements. It's about walking past a store, smelling fresh cinnamon doughnuts and deciding today deserves a doughnut. Great products, happy customers, and something people genuinely look forward to.
Fresh.
Hot.
Cinnamon.
The Happy Dough classic. Fresh cinnamon doughnuts served hot and made for everyone to enjoy.
And yes, they're gluten free.
The opportunity
Big opportunity.
Flexible footprint.
From compact 10.8m² kiosks through to larger approximately 40m² stores, Happy Dough can operate across different retail footprints depending on the location and opportunity.
Compact kiosk
From approximately 10.8m²
A highly visible format designed for suitable high-traffic retail environments.
Larger store
Up to approximately 40m²
A larger Happy Dough experience where the location and commercial opportunity support it.
The right format depends on location, customer traffic, leasing opportunity and the commercial viability of the site.
Investment
From
$90K + GST
Happy Dough franchise opportunities starting from $90,000 + GST.
Investment requirements vary depending on store format, location, existing infrastructure, landlord requirements, fit-out requirements and other establishment costs.
From $90K + GST
Franchise opportunities
From 10.8m²
Compact store formats
Up to ~40m²
Larger store formats
5%
Ongoing franchise royalty
Why Happy Dough?
More than
a doughnut shop.
The product
Fresh, highly visual doughnuts made for mainstream doughnut lovers as well as customers seeking gluten free.
The brand
A colourful, distinctive consumer brand built around happiness, indulgence and inclusivity.
The format
Multiple retail formats, from compact kiosks through to larger stores.
The operation
A streamlined product range and operating model.
The customer
A broad customer proposition that extends well beyond the traditional gluten-free market.
The support
Training, systems and ongoing franchise support.
12 month payback?
Is it possible?
Yes. It can be.
We've seen what a strong Happy Dough location can achieve. Under the right conditions, historical store performance indicates that recovering the initial franchise investment within approximately 12 months may be possible.
That does not mean every Happy Dough store will achieve this result.
Results depend on factors including:
Happy Dough makes no guarantee of revenue, profit, return on investment or payback period.
Case study
Real store.
Real numbers.
This section will display verified historical performance from an actual Happy Dough location. Figures are shown once verified financial information is supplied.
Annual sales
$XXX,XXX
Awaiting verified figure
Store-level operating profit
$XXX,XXX
Awaiting verified figure
Initial investment
$XXX,XXX
Awaiting verified figure
Indicative payback
XX months
Awaiting verified figure
The potential is real.
These figures are historical results from one Happy Dough location and are not a projection. Individual store results vary and historical performance is not a guarantee of future performance.
Inclusions: to be confirmed with verified figures.
Exclusions: to be confirmed with verified figures.
Store-level operating profit is stated before items such as franchisee drawings, financing costs, depreciation and tax unless otherwise specified.
One brand.
Different formats.
Real Happy Dough locations — picture which format could suit your local area.
Shopping-centre kiosk
Sunshine Plaza, Maroochydore
Compact kiosk
Kawana Shoppingworld
Larger store format
Post Office Square, Brisbane
Your business.
Your community.
We believe Happy Dough works best when franchise partners know their customers, lead their team and become part of the community they serve.
You don't need to be
a doughnut expert.
We'll teach you that part.
I'm interested →We're looking for people who
Love the Happy Dough brand
Enjoy working with people
Want to build their own business
Are comfortable being hands-on
Can lead a small team
Care about customer experience
Have the financial capacity to establish the business
Want to grow alongside Happy Dough
Finance
Need to explore
finance?
Some Happy Dough franchisees have successfully obtained third-party business finance to assist with funding their franchise purchase.
Finance is subject to individual lender assessment, lending criteria, eligibility and approval. Happy Dough does not provide financial advice or guarantee finance approval.
Ask us about the processFrom hello
to opening day.
01
Say hello
Complete our short franchise enquiry.
02
Let's chat
We'll learn more about you, your goals and where you'd like to open.
03
Discover Happy Dough
Take a deeper look at the business and franchise model.
04
Find your location
Explore suitable territories and potential sites.
05
Get ready
Complete the required franchise process, training and store preparation.
06
Open the doors
Happy Dough, Happy Days.
Where will you
bring the Happy?
We're looking for the right people and the right locations to continue growing Happy Dough.
Territory availability is confirmed case by case. Tell us your area and we'll let you know what's possible.
Ready to
bring the Happy?
Tell us a little about yourself and where you'd love to open a Happy Dough.
Takes approximately 2 minutes. No obligation.
Step 1 of 5 — You
Takes approximately 2 minutes. No obligation. Your answers are saved as you go.